Marketing & Public Relations

We have been providing Marketing and Public Relations throughout the Four Corners for over 25 years. Services have included strategic planning and market analysis, budgeting, product development, market plans and public opinion analysis. We have coordinated press conferences and wire service dispersal on a national level, produced published articles and trade magazine advertiorials, and ghost written everything from technical manuals to presidential speeches for annual reports.

Below is an example of a client we worked with recently. The synopsis is a case study of materials coordinated and produced for a client in need of comprehensive communication on several fronts simultaneously.
Case Study: The Red Mountain Project

Client:The Trust for Public Land and Fort Lewis College

Goal:Congressional appropriations through the Land Water Conservation
Fund for the acquisition and donation of 10,500 acres of mining
claims and land on and around Red Mountain Pass, between Ouray,
Telluride and Silverton, Colorado. Duration 3-5 years.

Strategy:Educate Washington D.C. as well as the local and regional general
public about the intention, process and status of the project

Materials:U.S. Forest Service submittals for regional and national
consideration. 8 Minute Video examining the history, acquisition
and donation of the lands into the public domain.10,000
process color brochures. Comprehensive web site and
appropriate regional and federal links.2’ x 3’ Display
Posters for city and county governments, congressional
offices and public information trade shows.

Production: Video shoots at Red Mountain Pass provided the basic imagery,
supplemented by area still photographers and historical research in
mining and railroad books. All materials were produced in-house
except the actual printing of the brochure and duplicating the final
videos. Completed Jan. 2000.

Results:If current $10.5 million line item passes the House and Senate as
recommended and expected, the project will be ahead of schedule
in it’s first year.

Reference:Ken Francis. Office of Community Services – Fort Lewis College
Eric Love – The Trust for Public Land – Santa Fe
Copyright 2004-5